Strategic Priority 1: Increase global awareness of Georgia as an ancient traditional wine producing region to build and retain international export market

Strategic Priority 2: Introduce Georgian business to high opportunity/exposure distribution channel and commercial opportunities

Strategic Priority 3: Support international winery tourism as a mechanism to create pull, pricing and sustainability for international sales

Strategic Priority 4: Protect and enhance fair access to global markets through advocacy and information exchange with industry and international wine organisations

Strategic Priority 5: Investment in knowledge of new generation. This knowledge should be based on ancient traditions and modern technologies.